Our story

Roberta and I (Mike) started Second Floor Media in 2020 in our little second-floor apartment. I had been professionally photographing and producing videos for an outdoor shop since 2017, and Roberta was building her marketing career at the Darla Moore Foundation. We kept noticing the same thing: good brands were settling for content that didn't feel like them. The content was stiff, generic, forgettable. We wanted to deliver something different and really focus on the story and the feeling viewers get when they watch our content.

That's still the philosophy. Our tagline is Tell Stories, Work Hard, and Have Fun. No matter the size of the company or project, there is a unique and interesting story to tell, and that’s what fires us up. Whether it’s through photography, a video series, or a marketing campaign, we just want to tell stories. Since 2020, we have worked with everyone from a local coffee shop to Fortune 500 companies. Produced thousands of videos and photos and helped build followers into real fans. We’ve also had work featured in the Wall Street Journal, Forbes, Garden & Gun, People.com, Time.com, and The Local Palate.

We would love to work with you on your next project and help tell your story!


- Mike Baker
Tell Stories. Work Hard. Have Fun.